When small business owners start thinking about online advertising, the first question is usually: Facebook ads or Google ads? The answer isn't one or the other — it depends on what you sell and how people find you. Let's break it down.
Google ads are intent-based. People search for something — 'plumber near me,' 'best pizza in town' — and your ad shows up. You're catching them at the exact moment they're looking for what you offer. This is perfect for businesses people actively search for: emergency services, home repair, restaurants, professional services.
Facebook ads are interest-based. People aren't searching for anything — they're scrolling. Your ad interrupts their feed with something that catches their eye. This is powerful for businesses where people might not know they need you yet: landscaping, home improvement, new products, services that solve a problem people haven't searched for yet.
Here's a simple way to think about it: Google ads capture demand that already exists. Facebook ads create demand. If people are already searching for what you do, Google is a great fit. If you need to educate people about why they need you, Facebook wins.
Budget matters too. Google ads in competitive industries can get expensive fast — you're paying per click, and clicks in some industries cost $5–$20+. Facebook ads can be started on a much smaller budget, and you're paying for impressions or reach, which can be more cost-effective for local businesses.
For most small local businesses I work with, Facebook ads are the better starting point. You can target the exact people in your area, start with a small budget, and generate leads quickly — like the campaign that brought in leads at $7.15 each. But the right answer depends on your business.
Not sure which is right for you? Let's talk. Call or text me at (989) 350-5433 and I'll walk you through what makes sense for your business — no pressure, no jargon.
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